Case Studies

Case Study 1 — The Obstacle Course Book (front cover)

Client: Ellery Lockwood, author

Work: Book cover design (front cover)

The project

The Obstacle Course Book is a guide for building connection and creating joyful moments between children and their caregivers — all through the magic of play. Obstacle courses are the vehicle; the real subject is the bond between a child and the adult playing alongside them.

The brief

The cover had to say all of that at thumbnail size: movement, play, and warmth — a book a parent or caregiver picks up because it already feels like the moments it promises to create.

What I delivered

The front cover design for the book — concept, typography, and finished art, delivered print-ready.

The result

The book was published with this cover. In Francisco's own words, posted on release: "This project was so dear to me and so meaningful. Thank you for allowing me to assist you in this beautiful project."

Case Study 2 — China Tours (video collage)

Client: China Tours

Work: Promotional video collage

The project

A promotional video collage for a travel company selling immersive China experiences — from the ancient Great Wall to the modern skyline of Shanghai.

The brief

Turn the destination footage and idea into a finished promotional piece — with very little guidance from the client.

What I delivered

The finished video collage, edited and delivered ready to post.

The result

In Francisco's words: the client was "absolutely happy and ecstatic with the end result."

Case Study 3 — Secret 1309 Las Olas (social media)

Client: Secret 1309 Las Olas — speakeasy cocktail bar & dance club, 1309 E Las Olas Blvd, Fort Lauderdale, FL (tucked "in the rear"; 1309elasolas.com)

Work: Social media

The project

A hidden-garden speakeasy on Las Olas Boulevard — signature cocktails, guest DJs, and a dance floor, in a venue whose whole brand is that you have to know it's there. A place with no street frontage lives or dies by its weekend lineup, and the lineup lives on social. For a venue like that, social media isn't decoration; it's the door.

The brief

Run the venue's social media for its full events calendar — with the DJs as the headline. Every event promoted, every lineup announced, the room's energy made visible to people who had never found the rear entrance.

What I delivered

Social media management for all of Secret 1309's events across 2023–2024, focused on DJ promotion — the venue's social presence built around who was spinning, what was on, and why that night.